Monday, November 27, 2006

Marketing Opportunities at Bogota

Drink Coasters -- Real Grass Roots Marketing -- Local Brooklyn Business Advertising.

"A great way to get your name around town is to ask a few bar and restaurant owners if they would use your placemats or drink coasters if you supplied them for free.

Think about the number of people that would read your placemat or notice a well designed coaster, if you were to make a deal with a restaurant or two.

For the placemat, just an advertisement could be unappealing to the restaurant owner. So, do a list of fun local facts or some clean jokes and make yourself the sponsor.

For coasters, some great artwork is all that’s needed. It can usually be a blatant ad as long as it looks good.

Paper placemats and coasters are inexpensive and you will usually be able to get quite a large quantity produced without a large outlay of cash. You can spend a few afternoons meeting with restaurant and bar owners and your campaign is on it’s way.

With the quantity of placemats and/or coasters you produce this campaign should have a life of six months to a year or more. It’s a great return on investment for your advertising dollar and a great way to get your name around town."

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